Versori has renewed its partnership with BTCC Independent Champion Árón Taylor-Smith for 2025, aiming to build on their 2024 success by leveraging cutting-edge data integration systems, enhanced branding, and expanded VIP activations to support his pursuit of the outright championship title.
Versori has renewed its partnership with BTCC Independent Champion Árón Taylor-Smith for 2025. Building on their 2024 success, the team aims to leverage cutting-edge data integration systems powered by Versori's embedded iPaaS solution. This partnership showcases the versatility of iPaaS integrations in high-performance environments, combining enhanced branding and expanded VIP activations to support Taylor-Smith's pursuit of the outright championship title.Versori first joined the BTCC during the 2024 season which saw the Irish ace dominate the Independent’s championship notching a recorded breaking twenty wins on the way to the title. A turning point came during the midseason break when this strategic partnership was formed that elevated Taylor-Smith to a form that rivalled all of the best manufacture programs.
Aron Taylor-Smith commented: “I first met Sean during the midseason break of the 2024 season which is really what helped to ignite my championship campaign. We were able to formulate a partnership that extended far beyond a generic marketing program as with Versori’s support I was able to prepare away from the track on a whole new level. They truly ‘get’ what it takes to succeed and it’s no surprise at all to see that they are trail blazers in the tech world. I am genuinely over the moon to get the opportunity to continue working together into 2025.”
The 2024 Independent Champion was in a league of his own once the partnership was formulated as Versori’s cutting edge data integration systems were able to assist in optimising Taylor-Smith’s preparations for each race weekend.
In fact, the results speak for themselves as once this partnership was constructed the Irish ace went on to score outright podiums on the way to his title success. The BTCC is renowned for being the most competitive championship in the world and the addition of Versori’s technology is poised to give the independent champion an even bigger advantage going into the 2025 season.
Sean Brown commented: “Versori is so incredibly proud to be part of Aron’s BTCC journey as there are some great synergies that exist between what he is achieving on track to what we are developing within the company. His ethos of ‘never letting anyone outwork you’ is exactly what we stand for at Versori and being able to support him whilst chasing his dreams is something that everyone within the company is excited to be a part of.”
The Versori team were trackside throughout the 2024 season and an expanded program for 2025 will see a greater host of activations, from media creation to exclusive VIP race day experiences for customers. The BTCC is the most widely followed motorsport championship in the UK with the championship eclipsing over nineteen million viewers during the 2024 Season.
One significant change for the 2025 Versori partnership will see the companies branding on board Taylor-Smith’s BTCC car for the duration of the year as he chases his first outright championship title.
Aron Taylor-Smith commented: “I have to say that I am so proud of what we have constructed for the 2025 Versori BTCC partnership. Sean, Dan & Sophie were able to identify exactly what they wanted to achieve from brand exposure to VIP guest experiences and the program that we have put together will be one of the most comprehensive partnerships that I have been fortunate enough to work on. But aside from that, I am working closely with the team at Versori as they develop a data integration system to optimise all of my off-season prep, arguably it is what I am most excited for as I truly believe it will elevate my game to a whole new level.”
The countdown is well and truly on to the first race of the 2025 season on April 27th at Donington Park. Be sure to keep an eye on the Versori channels for regular updates as the season draws closer.
