Subscription Categories help your brand provide options to customers to choose the kind of communication they want to receive from you. For more information, refer to Subscription Categories. The Preferences API enables you to fetch and update subscription preferences on your MoEngage dashboard. The following APIs are available: 1. **Get User Preferences for a specified user : **This API fetches the user preferences information for a specific user. 2. **Update preferences for a specified user : **This API updates the user preferences information for a specific user who navigates to the custom landing page from the email notification sent to them and updates their preferences. Note: Campaign ID information is required along with user ID in this case. 3. **Bulk update preferences : **This API updates user preferences in bulk. Use this API for updating the user preferences to MoEngage in large volumes.
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