This collection is for the [Adding Loyalty Programme Accounts](https://duffel.com/docs/guides/adding-loyalty-programme-accounts) guide. In the travel industry where differentiation is key, and the customer is king, travel sellers need to think about what elements of their business can be a big driver for customer retention and how to make money selling flights. There's no shortage of places to purchase flights from direct airline websites, to meta-search engines like Skyscanner. Thinking about ways to motivate your customers to return to your website time and time again to purchase flights is more important than ever before. This is where Loyalty Programmes come in. Travellers with Loyalty Programme Accounts can accrue points for flights taken. They then can access benefits such as discounted fares or included services such as additional baggage and seat selection. By providing travellers with the ability to supply their Loyalty Programme Accounts during searching for flights, you can significantly improve your travellers' shopping experience.

Versori has established itself as the third generation of Integration Platform as a Service (iPaaS). Versori builds custom integrations for its customers using an intuitive visual user interface.

Versori’s connector engine means there is no dependency on an existing library of apps, all you need to start is the documentation of the app or system you want to integrate to.